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How to Use the Toolkit
You can either work your way through all the sections or
just choose the topics you need for now. There are several
templates in the
Appendices which you can adapt for your own
charity.
The secret to success in publicity is practice. You won't
get the media to cover every story or event, but if you use
some of the tools in this kit you should be able to raise
your profile. If your attempts consistently fail, ask a
journalist why. There's a list of local media contacts at
the end of the kit.
Some sections have weblinks to other sites where you can
access free online guides. These have been tested to make
sure they work, but if they don't please
Contact Us
so we can update this toolkit.
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