Introduction

The Media Toolkit is intended to help Voluntary and Community organisations raise their profile by taking advantage of free publicity which is available, and producing effective publicity material.

The toolkit will teach you about the different areas of the media and what the best ways are to interact with them, together with other tips on how to effectively communicate your publicity.

Much of the toolkit will also be of use for small voluntary organisations (without paid employees) aiming to publicise their work and seek support from the community.

The Media section tackles everything from helping you identify “a story” to what the media in Suffolk want to hear about.

The Toolkit “does exactly what it says on the tin” – it’s a practical guide, with examples, to writing press releases, newsletters, designing posters and websites, plus tells you how to prepare for an interview.

Hopefully your experiences in dealing with the media will be positive but just in case they’re not, there is a section on Problems & The Law.

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