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Using Photos
How to get the media to use your photo
 When
you send a press release it’s a good idea to include a photo
if you can.
Some publications are happy to print your photos with a
story, others prefer to send their own photographer.
Obviously out-of-focus and dark pictures won’t get used.
Think about the tips below:
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When you take a
photo try to make sure it "tells the story" |
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A picture of
one or two people may be better than a large group |
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Try to make
sure you get as close as possible |
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An informal
picture can be more interesting than a posed photo |
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Get your logo
in, whether it be on a sign in the background or on
your branded t-shirt |
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Say who is in
the photo (from left to right) and spell their names
correctly |
If you don't have access
to a digital camera, get your film developed the same day,
and get the photos off to the media.
Photos for the internet
 The
internet sites for many of the mainstream media (e.g.
BBC in Suffolk, pictured
left) can be used to publish your photos.
Sometimes the websites have “themed” galleries for example
summer carnivals or Lowestoft Air Festival and there’s
nothing to stop you offering your contributions.
When you email a photo (in jpg format) make sure you write a
caption that says who is in the picture and give your
organisation a name check too.
Sometimes a series of pictures will be published to
illustrate a feature so remembering to take photos at your
event could get you some further publicity.
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