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Before you begin
Plan your media coverage - Don't leave contacting the
media until the last minute. Nominate one or two people in
your organisation to look after contacting the press when
you start planning your event/campaign.
What kind of story have you got? - See section called
"What makes a story” and also Appendix for a list of story
ideas.
Target the media, and use your contacts - Take some
time to listen to the radio station or read the newspaper
you plan to contact. Who tends to cover stories like yours?
Once you have made contact with a journalist/had a story
featured, keep sending them press releases and ideas. See
also “What the media wants” section.
Steal other people’s ideas - Start a ‘good ideas
box’. Keep copies of great print materials, cut out good
photos from local papers, list things which other
organisations have done successfully to raise their profile.
Are there any pictures? - Are there good quality
photos available, or a photo opportunity for the press? Even
radio stations have websites these days so they like photos
too. Good visuals are central to successful television
coverage too so think about a good picture-opportunity if
you’re targeting television.
Freebies! - Where appropriate, offer tickets to your
event as a prize for listeners/readers. This is a good way
to get extra publicity for your event.
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