To
help assess your ability to market your organisation
effectively and deal with the media, it would be useful to
answer the following questions:
-
Who looks after
publicity in your organisation?
-
Is there a budget for
publicity?
-
How good is your IT?
-
How much media
coverage has your organisation had in the past year?
-
And what form did it
take?
-
Who do you normally
contact in the media?
-
Who normally talks to
the media?
-
Who can take publicity
photos for your organisation?
-
Where can you get
"good news stories" and "case studies" from?
-
What are your "unique
selling points" as an organisation?
-
How can you improve
your media profile?
If you would like to share
this questionnaire with others in your organisation, you can
download a template below:
 |
Audit - Media & Marketing
This audit can be used to set down your ideas.
You may wish to use this now or wait until you have
read through the toolkit. |
If you would like some
guidance on this audit ...
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