|
Who looks after publicity in
your organisation? |
| If no-one,
then select one or two people to
be responsible for this. They
will plan publicity, produce
press releases and posters etc
plus gather press
cuttings/recordings of media
coverage about your
organisation. Seek training
where appropriate, but this
toolkit will get them started |
|
Is there a budget for publicity? |
| Even a small
budget, so you can photocopy
posters/flyers, is better than
none. When planning an event
build publicity costs into the
budget. |
|
How good is your IT? |
| Do people
have the skills they need to use
the software you have, can you
invest in new software like
desktop publishing? |
How much media coverage has your
organisation had in the past
year?
And what form did it take? |
| Radio, press
cuttings, TV, online. Assemble a
“press cuttings” portfolio |
|
Who do you normally contact in
the media?
|
| Are you
targeting the correct audience
for your message? Widen your
media contacts using the section
at end of toolkit. |
|
Who normally talks to the media? |
| Consider
giving them some media training. |
|
Who can take publicity photos
for your organisation? |
| Get them to
work with the publicity "team" |
|
Where can you get "good news
stories" and "case studies"
from? |
| Everyone in
your organisation should be
encouraged to suggest ideas for
stories, especially positive
ones about your charity/group. |
|
What are your "unique selling
points" as an organisation? |
| Get
volunteers, trustees, users,
employees to say why your group
is important, what impact it
has, why did they volunteer /
join, what's so special about
the organisation? |
|
How can you improve your media
profile? |
| Look at the
coverage you have got so far.
Did the information you wanted
publicised get included? Did you
get any enquiries as a result of
the media coverage, whether it
be ticket sales or new
volunteers. Can you steal any
ideas from other organisations,
for example have they found a
new way of fundraising? |
