“Many people believe
that marketing is just about advertising or sales. However,
marketing is everything a company does to acquire customers
and maintain a relationship with them.
Even the small tasks like writing thank-you letters, playing
golf with a prospective client, returning calls promptly and
meeting with a past client for coffee can be thought of as
marketing.
The ultimate goal of marketing is to match a company's
products and services to the people who need and want them,
thereby ensuring profitability”.
Investopedia.com
This is obviously written
from a business point of view but if you change “customers”
to clients / stakeholders and insert your organisation or
group for the word “company”, you can understand it is just
as relevant to the third sector as the commercial sector
So if marketing is not just advertising
then what is it?
The following pages give
three examples of marketing success stories:
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Introduction
to Marketing