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Using Photos
 How to get the media to use your photo
When
you send a press release it is a good
idea to include a photo if you can.
Some publications are happy to print
your photos with a story, others prefer
to send their own photographer.
Obviously out-of-focus and dark pictures
won’t get used. Think about the tips
below:
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When you take a photo try to
make sure it "tells the story" |
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A picture of one or two people
may be better than a large group |
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Try to make sure you get as
close as possible |
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An informal picture can be more
interesting than a posed photo |
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Get your logo in, whether it be
on a sign in the background or
on your branded t-shirt |
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Say who is in the photo (from
left to right) and spell their
names correctly |
If you
don't have access to a digital camera,
get your film developed the same day,
and get the photos off to the media.
Photos from the
internet
 The
internet sites for many of the
mainstream media (e.g.
BBC in Suffolk,
pictured left) can be used to publish
your photos.
Sometimes the websites have “themed”
galleries for example summer carnivals
or Lowestoft Air Festival and there’s
nothing to stop you offering your
contributions.
When you email a photo (in jpg format)
make sure you write a caption that says
who is in the picture and give your
organisation a name check too.
Sometimes a series of pictures will be
published to illustrate a feature so
remembering to take photos at your event
could get you some further publicity.
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Exercise 5
Take a look at some of your local papers and study
the photos that accompany the articles:
Now think about your own group:
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Do you have appropriate photos
of your organisation’s activities?
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Are there photo opportunities
coming up over the next few weeks?
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Do you have someone would
could take photos for you?
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